5 Ways Social Media Can Help Any Brand


The year is 2020, and the internet has made it simple to acquire customers, generate leads, and increase awareness by simply creating valuable content. All the free tips, tools, or strategies are available online. We now have mobile phones, laptops, and or tablets, and with the help of wifi, all businesses have an opportunity to take a piece of any pie in any market.

If any is starting a new brand, they need to create the right content marketing. The content strategy needs to execute to give the brand a chance to be successful.


First, a website, so when we generate traffic from social media, we have a place for our followers to go and then eventually become customers. By slowly creating leads on social media, the top of the sales funnel begins.


Once having a base of a website, make website adjustments over some time. The site needs to be up and running, so content marketing can begin the early stages of development.


“A website is never finished.”

– Mike Harley


With a little aid from social media, the purpose should be to raise awareness online. Once the website is live, set up a professional account and make it trustworthy on different social media channels. After the account is active, start to begin creating content. The critical factor is to make the content attractive that users want to learn more about the brand and click on the bio. It is a vital point here because any account can put a website link in social media bio. People can go to the website through the bio. Make sure the bio is optimized, with the right keywords, and make it clear about the brand. With a strong bio and valuable content, people will go to the website to find out more. Once we can start developing our brand using our bio page, we can now go put in some real work to bring eyes to our bio.


The 5 Ways Social Medi Helps your Brand


Create Valuable Content For Our Brand

Anyone who is trying to brand needs to show who they are, what they believe in, why they do what they do. With the assistance of graphic design websites and video editing apps, anyone can create eye-catching posts. The posts need to add worth to the target audience. Potential followers want to know that any account they follow sparks emotion in some way. Everyone trying to brand needs make a difference in some way. Altogether, to build a better brand, showcasing one’s expertise through social media posts is one of the best ways.


Use The Right Hashtags For Our Post

The power of social media and hashtags can help any new brand. Use hashtag generators to find the most popular hashtags within any niche. With social media analytic tools, we can find the best days and times to post too, which will help us reach our potential customers at the correct time. The hashtags will show up on hashtag pages, and because of our eye-catching posts that offer value, people will want to look at our bio and see how we add value to their social media experience. Who knows, maybe they will take one extra click to the website, which brings them closer to a conversion.


Engage With Our Potential Customers

Find out where the customers are online. Are they on a particular platform? Do they use trendy hashtags? Which accounts similar to ours do they follow?  Use the explore or search box to get deep into any niche.  We can see our potential customers by searching for hashtags, locations, and similar accounts. Once after finding related posts that connect to a brand,  engage and start leaving meaningful comments. As long as we connect with people, the majority of people will want to click our on bio and see our account. If they see we offer value, they will follow our account and in time become a customer.


Find where your customers are.


Repurpose Content on Different platforms

After making content, don’t forget to repurpose the content on other platforms online. If the content is in text form, turn them into pictures and videos. Perhaps, the content is a blog, turn them into smaller tweets. Make sure the content appropriate for each platform. We won’t put images on YouTube; we would make a video.


Repeat 1-4 Every Day

With the number of ways to provide posts on all the social media outlets, post separate pieces of content on various platforms and at different times. Make sure to post something somewhere every day. The time is now to take advantage as a small start-up to follow these steps. For the most part, these steps are free; we need to put in the work.


Because of all the technology out there, there is no reason someone can’t make valuable content that adds value to anyone in any niche. We can make all types of posts and repurpose them whenever we want. There are billions of people online, and if someone sees our material more than once, good. We are slowly building awareness, which is the first step. The first step is the hardest. Social media is great to build brand awareness; we get people at the top of the funnel and slowly move them through the buyer’s journey, which eventually generates leads, and then paying customers.

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About Frank Ienzi

Frank is a marketing professional with over 10+ of experience, where most of it comes from multicultural marketing. He specializes in digital marketing, content creation, social media, and events. His passion is to help humanize brands through empathy. His creativity is what makes him excel. He enjoys staying up to date with the latest online trends and continues to master his craft through self-learning.

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